Article after article these days drone on about how disruption is the path to innovation and creation. Though occasionally proven to be true, many times, that is not the case. In fact, disruption in many cases leads to destruction. Destruction of companies, brands, and jobs. In some cases, a new technology or concept does disrupt the current thinking process. Many times, it offers new and better options to consumers. And many times, it limits our options and removes some tried-and-true valued alternatives.
However, creativity and technology can just as much augment as it can replace or destroy. As the old adage states, “don’t throw the baby out with the bathwater”. People often are so eager to embrace this disruption concept that they forget that our goal in any organization is to not destroy but to create and optimize.